Women make the majority of household purchasing decisions, driving 70% of consumer spending, and mothers are constantly on the hunt for healthy snacks that their kids actually want to eat. We created and launched Danimals first-ever campaign that targeted moms and highlighted the products' non-GMO certification. With a social-first approach, we introduced "Momfident Mom," the most confident version of a mom when she gives her kids a tasty, healthy treat that they love like Danimals.
 
We created an identifiable, entertaining, and charmingly imperfect character for the brand who resonated with the target audience and increased sales by 12%--the fastest sales growth on record--which solidified Danimals as the #1 kids dairy snack brand.