When allergies hit, children can go from energetic and enthusiastic to lethargic and irritable. We illustrated this transformation using whimsical animation and unexpected comedic flourishes of sound, depicting happy kids turning into mini monsters. We then portrayed their parents as heroes who save the day with Children's Benadryl as the antidote.
Project Name: Mini Monsters
Client: Children’s Benadryl
Media: Online Video, Social, Digital, Website, Print
Creative Team: Logan Betsch, Kate Delaney, Andrea McAdams
Producer: Liam Golding
Illustrator: Aardman
Social
Statistically, parents with young children primarily rely on social media platforms for information and advice. Our campaign strategy prioritized social media, particularly Facebook and Instagram, using GIFs, images, and short videos to introduce the child allergy monster world.
Videos
We opted for sparse illustration, punctuating sound design, and minimal color accents to ensure that each child's dramatic transformation remained the focal point of the scene.
Allergy Cat
Allergy Dragon
Website
We continued the influence of the thoughtfully crafted allergy monsters and their supporting cast of characters on the interactive branded site. By featuring informative articles, strategic FAQs, and seasonal guides, we prolonged dwell time and encouraged repeat visits, positioning Benadryl as the primary online resource for allergy information to caregivers.
