Playtex

We launched Playtex's newest feminine care product, the Sport Compact, as the most compact tampon design to fit into the lives of voracious women who write their own rules. We featured real women doing the activities and in the places where they feel the most confident. They were filmed enjoying the thrill of competition and the satisfaction of besting their personal best to exemplify how Playtex gives them the freedom to PLAY ON.

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Project Name: Play On

Client: Playtex Sport Compact, Edgewell

Media: TV Broadcast, Online Video, Out-of-Home, Digital, Celebrity Partnership, Brand Collaboration, Print

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Creative Team: Logan Betsch, Brandi Clinch

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Video

For an added layer of branding and a connective thread between the scenes and characters, we took special care in the post production phase to colorize a small, unique element of each hero's attire to Playtex Pink.

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Branded Collaboration

We curated and promoted branded Spotify playlists across channels to reach our target audience of active young women, with songs by female artists who inspire live-out-loud energy, passion, and fearlessness to PLAY ON.

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Celebrity Partnership

We worked closely with Aly Raisman, Gold Medalist for Team USA Gymnastic Team to create a series of ads to simultaneously celebrate her partnership with Playtex and the Sport Compact tampon launch.

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Out of Home

We chose to leverage the same talent from the video shoot to use in our large-scale print campaign, featured in high traffic areas where women are writing their own rules in the real world.