Although numerous companies rebrand themselves, health conglomerates are seldom seen doing so. We faced a distinctive challenge in transforming Northwell Health from a nondescript local hospital system into a leading healthcare destination across the New York tri-state area, with a workforce of 61,000 people who look at health care differently.
Project Name: Look North
Client: Northwell Health
Media: TV Broadcast, Online Video, Out-of-Home, Social, Digital, Print
Creative Team: Brandi Clinch, Sean Ellman, Itai Inselberg, TJ Park
Videos
Care That Follows You Home
Robotic Surgery
Out of Home
Print Impact
To maximize our reach and target the mature local audience effectively, we complemented our digital and out-of-home media strategy with a print campaign via regional magazine and newspaper placements.
