We introduced the brand's new spokesperson--Dallas Cowboys starting Quarterback Dak Prescott--and announced Oikos Triple Zero as the official yogurt of the NFL. Audiences got a front row seat to everything that fuels the lives and hustle of professional and amateur athletes: passion, hard work, and of course, Oikos.
Project Name: Fuel Your Hustle
Client: Oikos Triple Zero, Dannon/Danone
Media: TV Broadcast, Online Video, Out-of-Home, Social, Digital, Experiential
Creative Team: Logan Betsch, Emily Goldenberg
Production Team: Tiffany Campbell, Angela Buck
Videos
Official Yogurt Of
Fuel Your Hustle
Social
We created a series of social posts to share via Dak Prescott and Oikos owned channels.
Out of Home
We took over key out of home media buys during the NFL Draft, including billboards in Times Square, close to the historic hosting location from 1965-2014.
Digital Impact
During the NFL Draft, we created and ran banner ads on sports websites that were closely following and featuring NFL coverage.
