We created a sharable piece of holiday content to continue Tylenol's social responsibility campaign #HowWeFamily that exemplifies how all families deserve a happy holiday. We built a video entirely from consumer-generated content, highlighting the diverse holiday traditions around the country. Using the connective thread of musical composition and type treatment, we ensured this piece would fit into Tylenol's established #HowWeFamily branding ecosystem.
Project Name: #HowWeFamily
Client: Tylenol
Media: Online Video, Social, Website
Creatives: Logan Betsch, Kate Carter
Holiday TVC
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Earned & Owned Media
