History has favored male trailblazers. Women have been included as an afterthought, or sometimes, not even a thought at all. We chose International Women's Day as an opportunity for UN Women, a United Nations entity, to amplify the unheard stories of women who are fighting for human and women's rights around the world.
Project Name: Unheard Women
Client: United Nations Women
Media: Online Video, Social, Out-of-Home, Experiential, Digital, Website, Celebrity Partnership
Creative Team: Logan Betsch, Emily Goldenberg, Jessica Stewart
Art Buyer: Treviana DelMastro
Illustrator: Marylou Faur
Illustration Collaborator
We worked with Marylou Faure, a french artist and illustrator who specializes in character design, bold colours and graphic compositions. Marylou donated her time and talent to create colorful, eye-catching illustrations of the nine real women featured in our International Women's Day campaign.
Microsite
Our responsive microsite featured audio stories of 9 incredible women, such as Ana Vasileva, a Macedonian women’s right activist and co-creator of the #ISPEAKUPNOW movement. Visitors are encouraged to share these incredible stories that would otherwise go unheard.Celebrity Support.
Out of Home
More than $1.5 million in pro bono media donations helped our stories be heard across the US, including billboards in Times Square featuring the illustrations of the women and their stories, driving viewers to our website to hear more.
Digital Impact
In addition to out of home promotions, we created Hulu bumper ads, Instagram content for stories, static posts, and slideshows, Pandora Radio ads, Pinterest pins.
Celebrity Partnership
On International Women's Day, numerous celebrities and public officials showed their support for UN Women online, including Academy Award-winning actress
Nicole Kidman, who shared our campaign with her 3.8 million followers on Instagram.
